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Progress made in travel sector
Viet Nam's travel sector was ranked 14th in the region last year
and 80th overall, up nine places since the last assessment in 2009, according to
the recent Travel & Tourism Competitiveness Report 2011 from the World Economic
Forum (WEF).
Viet Nam's higher position can be attributed to its rich cultural resources
(ranked 36th), with several World Heritage cultural sites, international fairs
and exhibitions, and its strong creative industries.
"Another attraction is Viet Nam's natural resources, ranked 24th for its World
Heritage natural sites and diverse fauna. These attributes are reinforced by the
country's price competitiveness (16th)," the report stated.
However, in order to strengthen competitiveness, the WEF report recommended
that, "Viet Nam must further develop its transport infrastructure and tourism
infrastructure (110th and 115th), while ensuring that the sector is developed in
an environmentally sustainable way."
In addition, many tour operators in Viet Nam complain about the country's poor
tourism infrastructure.
The WEF report also revealed that Viet Nam's tourism infrastructure ranked low
in both international and regional fields, standing at 110th out of 139. Viet
Nam received a score of 0.2 for the number of hotel rooms per 100 people,
ranking 89th among 139 countries. Meanwhile Singapore, Malaysia and Thailand
came in at 37th, 48th and 53rd, respectively.
The Travel & Tourism Competitiveness Report 2011 is published within the
framework of the Centre for Global Competitiveness and Performance and the
Industry Partnership Programme for Aviation, Travel&Tourism.
The aim of the Travel&Tourism Competitiveness Index (TTCI), which covered a
record 139 economies last year, is to provide a comprehensive strategic tool for
measuring "the factors and policies that develop the travel sectors in different
countries."
"The detailed assessments of travel and tourism environments in countries
world-wide can improve the industry's competitiveness in their national
economies, thereby contributing to national growth and prosperity. It also
allows countries to track their progress over time in the various areas
measured," the report said.
The criteria for ranking are based on three broad categories. These categories
include the subindexes of the Travel and Tourism (T&T) regulatory framework; the
T&T business environment and infrastructure; and the T&T human, cultural, and
natural resources.
The three subindexes cover policy rules and regulations; environmental
sustainability; safety and security, health and hygiene; prioritisation of T&T;
air transport infrastructure; ground transport infrastructure; tourism
infrastructure; ICT infrastructure; price competitiveness in the T&T industry,
human resources; affinity for T&T; natural resources; cultural resources.
Since the last assessment in 2009, the tourism sector in the world has faced a
myriad of obstacles. It is now emerging from the most difficult period in its
recent history. The industry has faced not only a global economic crisis and
volatile oil prices, but also climatic disturbances, multiple security
incidents, pandemics, and strikes among industry personnel.
"Following all these shocks, the global sector is now witnessing a gradual
recovery, with emerging markets leading the way. Indeed, after a significant
contraction in 2009, international tourist arrivals picked up again in 2010 and
have returned to their pre-crisis peak level," the report stated.
The World Travel&Tourism Council (WTTC) estimates that from direct and indirect
activities, the travel sector now accounts for a remarkable 9.2 per cent of
global GDP, 4.8 per cent of world exports, and 9.2 per cent of world investment.
Source: VNS |
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