Strengthening to attract French tourists to Viet Nam

On 10th Apr., the Viet Nam National Administration of Tourism (VNAT) held a discussion on “project for strengthening to attract French tourists to Viet Nam” which was studied by Travel Department. The event had the attendance of VNAT’s leaders and representatives of functional units.
To French tourists, Viet Nam is home to beautiful landscapes, a long history and diversified culture, good security and politic stability, friendly people and attractive services. Therefore, France is one of top 10 source markets of Viet Nam tourism; the French have long stay, usually over 2 weeks.
Recognizing French market’s tourist potentials, Viet Nam tourism sector plans to develop specific strategies to attract more French tourists to Viet Nam as well as to extend their stay and encourage them to come back in future.
The project has analyzed characteristics of French market; Viet Nam’s capacity to meet French tourists’ demands; activities to promote the market; and solutions to enhance the attraction and quality of services for French tourists.
At the discussion, participants have contributed ideas aiming to increase the project’s feasibility in practice; focusing on solutions such as attracting Vietnamese overseas’ participation in promoting Viet Nam’s image in France; linking tours between Viet Nam and Southeast Asia destinations; developing tourist products in accordance with French customers’ demand; establishing Viet Nam tourism website for French market and cooperating with Viet Nam Cultural Centre in France… to promote Viet Nam’s image.
It is hoped that the project on strengthening to attract French tourists to Viet Nam would bring about high success, contributing to welcome 7 to 7.5 million international arrivals to Viet Nam in 2015.