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Strengthen Viet Nam tourism promotion
On 30th May 2013, in Ha Noi, Viet Nam National Administration of
Tourism (VNAT) in collaboration with Viet Nam Tourism Association (VITA) and
Environmentally and Socially Responsible Tourism (ESRT) Capacity Development
Programme organized a conference on Viet Nam Tourism Promotion.
The conference attracted the participation of General Director of VNAT Nguyen
Van Tuan; Ambassador, Head of EU delegation in Viet Nam Franz Jessen; Vice
Chairman of VITA Nguyen Quang Lan; representatives of ministries, industries, Ha
Noi People’s Committee; representatives of provincial departments of Culture,
Sports and Tourism, tourism associations, tourism promotion centres, tourism
enterprises of the provinces, cities nationwide; representatives of
international tourism organizations in Viet Nam, airlines and media agencies.
The conference was held to review the effects of tourism promotion activities
from 2000 to now; propose solutions until 2020 and vision to 2030 to improve
professionalism and effectiveness of tourism promotion activities.
Speaking to opening the conference, General Director of VNAT Nguyen Van Tuan
emphasized that organization of the conference on tourism promotion will aim to
improve the effectiveness and orientation for Viet Nam tourism promotion
activities in the context of the world’s economy is difficult and impacts to the
tourism industry.
The participants focus to discuss the orientation and solutions on tourism
promotion to 2020; Viet Nam Tourism Marketing Strategy to 2020 and Action Plan
2013 - 2015 (EU Project). Representatives of tourism enterprises, tourism
promotion centres shared experience on strengthening tourism promotion
activities such as improving professionalism of tourism promotion activities,
developing Viet Nam tourism brand, mobilizing resources for tourism
promotion....
Also at the conference, Mr. Le Tuan Anh – Director of Tourism Marketing
Department (VNAT) officially launched Viet Nam tourism promotion website (www.vietnamtourism.vn)
in three languages: Vietnamese, English, Japanese. Besides, he also introduced
the theme “Application of E-marketing” – a breakthrough task of VNAT in 2013.
The conference is opportunity for everyone who take charge of tourism promotion
to meet to coordinate, enhance cooperation, connect activities of state
administration agencies, social organizations, enterprises, etc; exchange and
learn professional experience on tourism promotion of organizations, enterprises
and specialists at home and abroad.
It is expected that initiatives and solutions proposed at the conference would
contribute to promoting the strength of Viet Nam tourism, taking advantage of
opportunities, enhancing professionalism, quality and effectiveness of tourism
promotion activities thereby contributing to achieve successfully the goals
determined in the Viet Nam Tourism Development Strategy until 2020, vision to
2030.
Source: Thu Giang |
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