Introducing Classical Opera to tourists

Tuong (Classical Opera), also called Hat Boi in the South, is one of the most classical and scholarly arts of Viet Nam. It was formed on the basic of folk stage performance during the Ly-Tran dynasties and became very popular nationwide during the following centuries.
Under the policy of the Ministry of Culture, Sports and Tourism of strengthening to link cultural activities with tourism, the Viet Nam National Tuong Theatre has built an art program themed “Royal Palace Night” which was introduced to public media and travel enterprises in a seminar held by VNAT and Viet Nam National Tuong Theatre on 26th Feb.
The event had the presence of the Deputy General Director of VNAT, Mr. Nguyen Manh Cuong.
At the seminar, the participants highly appreciated the artistic quality of the program and believed it would become a special product of Ha Noi tourism. However, in order to attract tourists to this folk stage performance, the theatre should pay more attention to such issues as: interactive activities between tourists and artists; interpretation for foreign tourists; suitable content selection for different audience groups… In particular, the theatre also should focus on promoting the product to the public.
Speaking at the seminar, Mr. Nguyen Manh Cuong suggested the theatre should develop the program into a professional tourism product and be flexible in performing activities to fully meet tourists’ demands. In addition, travel businesses should also cooperate with the theatre to attract more tourists enjoying this unique traditional art. The VNAT will continue to support the theatre to introduce Tuong to the public.
He hoped that the press and media will help to promote Tuong to the audiences, contributing to the national cultural preservation.