Coffee festival promoting Buon Ma Thuot brand

The fifth Buon Ma Thuot’s Coffee Festival promoting the coffee brand of the Tay Nguyen Central Highlands is scheduled to take place from March 9-12, said Vice Chairman of the Dak Lak People’s Committee Dinh Van Khiet at a press conference on February 10.
According to Khiet, the festival is an occasion to honour coffee growers, promote coffee tourism culture, and solidify Vietnamese coffee’s position in the global coffee industry.
The festival also connects coffee farmers and enterprises and consumers.
Tay Nguyen is a major coffee growing region in Vietnam. Dak Lak province, with Buon Ma Thuot as its capital city, has 203,000 hectares of coffee plants with an annual output of at least 450,000 tonnes of beans, making it the country’s biggest coffee-producing province.
Vietnam is now the second largest coffee exporter in the world. The country shipped 1.73 million tonnes of coffee beans abroad in 2014, earning 3.62 billion USD in revenues.