VNAT introduces source markets of North America, Australia and New Zealand

In the framework of International Travel Expo 2016 (ITE-HCMC 2016), on 9 September 2016, in Ho Chi Minh City, Viet Nam National Administration of Tourism (VNAT) organized seminars on outbound tourism markets of North America, Australia and New Zealand.
In his speech, Mr. Ha Van Sieu – Deputy Director General of VNAT emphasized the importance of market research and called for closer cooperation of business community, localities and researchers with VNAT in terms of market research and sharing information for tourism promotion.
At the seminar, the speakers provided useful information about source markets and also recommended solutions to attract more tourists from these markets to Viet Nam in the coming time. According to Mr. Oliver Martin from Twenty 31 Consulting (Canada), Viet Nam should focus on visa facilitation, enhancement of air connectivity and tourism environment. Currently, the lack of direct flights between Viet Nam and USA, Canada and few direct flights between Viet Nam and Australia also create barriers to tapping these potential markets.
In 2015, tourist arrivals to Viet Nam from USA, Canada, Australia and New Zealand achieved 491 thousand, 105 thousand, 303 thousand and 31 thousand, respectively.
Hong Nhung.