Strengthening the partnership between the State and businesses in tourism promotion

      A seminar on strengthening the partnership between the State and businesses in tourism promotion was held on July 24 in Hanoi by the Vietnam National Administration of Tourism, in the framework of Greater Mekong Sub-region Tourism Co-operation Programme.
The seminar drew the attendance of over 100 delegates from central and local tourism authorities, the Vietnam Tourism Association, travel firms, hotels, tourism training institutes…
This was a forum for tourism professionals in Vietnam, reputable international speakers from world-leading tourism organisations including the World Tourism Organisation (UNWTO), the Netherlands Development Organisation (SNV), the Mekong Tourism Co-ordinating Office (MTCO), the International Finance Corporation (IFC)… and representatives of tourism enterprises to exchange and share their experience in tourism promotion.
The seminar focused on the following issues: Benefits of co-operation in destination promotion; Benefit and Cost-sharing mechanisms between the State and enterprises in destination promotion; Some successful models in tourism promotional co-operation; Experience in tourism promotional co-operation of Greater Mekong Sub-region countries; Prospects of co-operation between the MTCO and GMS countries in promoting GMS into a single destination; the involvement of tourism enterprises and the national-flag carrier Vietnam Airlines in tourism promotional campaign in near future.
The delegates also proposed forms of co-operation, appropriate mechanisms, policies and organising models aiming at fostering the partnership between the State and businesses in tourism promotion; heightening the effectiveness of tourism promotion; promoting Vietnam’s image in the region and the world, specially in the circumstance that international arrivals to Vietnam is decreasing due to global economic downturn and A/H1N1 influenza spread over the world.