Nghe An Tourism focuses on destination development

Along with general development, Nghe An tourism has gained significant achievements. Nonetheless, in present international economic integration context, especially after Vietnam's World Trade Organisation membership started to take effect, it has been increasingly vital for the tourism industry to conduct in-depth study on tourism market features, aiming at improving competitiveness and drawing visitors.
Tourism industry should concentrate on destination development, i.e creating an active brand-name allowing a destination to differentiate itself from others, imprinting the brand-name in visitors’ minds, encouraging them to stay longer and make return trips.
Destination development should be a strategic idea in effort to create a brand-name, being a key element in tourism promotion. Economic, hospitality, socio-cultural, environmental and typical criteria are cited as essential aspects of destination development.
Nghe An tourism has been seen as abundant and diversified, which can be developed in different kinds: holidays, sight-seeings, cultural-historic tours, ecotourism, adventure tours, MICE… However, it seems Nghe An has not taken full those existing advantages to attract visitors and develop its tourism appropriately.
Nghe An is endowed with attractive tangible and intangible tourism potentials. It is responsibility of each locality in the province to identify its advantages and promote them in the most effective manner. In order to raise destination’s fascination and diversify tourist products, in addition to investment in tangible tourist products, localities should pay more attention to exploring intangible cultural activities like festivals, ethnic arts, local cuisine, traditional handicrafts… which manifest unique cultural characteristics of the province.
These following actions could be done to fulfill the mentioned targets: map out detailed programmes to develop appropriate tourist products; find financial sources to fund tourist promotion campaigns; promote at as many places and in many forms as possible; closely cooperate with relevant agencies to solve difficulties; continue to develop tourism infrastructure; and focus on human resource training;…
Businesses play a very important role in boosting tourism since they are the ones who produce and supply tourist products and services and work with customers face-to-face. Considerable contribution of business sector is, therefore, needed to keep brand-name of a destination high. In such a severe competitive environment, it is advisable for businesses to prioritise improving service quality and developing new products to draw tourists; associating with domestic and oversea partners to form big projects; fostering marketing and promotional activities; developing various channels of distribution and particularly Internet-based business.
The above analysis proves that destination development and brand-name creation need further in-depth research, strategic investment and to be placed first among top priorities.