Welcome to CBI's tourism training in Hanoi

- Who are we? CBI's experts

- Who are you? Vietnam travel agencies
- Who in your company?
- What your company does?
- Background on your company
About CBI
Mission:
CBI contributes to the equitable economic development of selected developing countries by providing export marketing and management support to their SME exporters and Business Support Organisations with the purpose of increasing exports to Europe.
Facts and figures:
1971: CBI founded by the Netherlands Ministry of Foreign Affairs.
1998: CBI transformed into a Governmental Agency.
Operational expenses 2008: € 23 mln.
Order portfolio: € 150 mln.
People:
- 43 Staff
- 150 External Experts
Target Groups:
- (Potential) exporters in developing countries
- Business Support Organisations (BSOs)
- Importers in Europe

Markets Sectors:
- Agriculture, Fisheries, Forestry
- Consumer products
- Industrial products
- Services (e.g. Tourism)
Products:
- EU market information
- Export Coaching
- Training
EU market information (www.cbi.eu/marketinfo)
Market info database with over 3,000 reports:
- Market surveys
- Export manuals
- Fashion forecasts and design guides
- Market access requirements
- Sector alerts
- E-business reports
31 market sectors + all EU Member States.
More than 5,000 external links.
Free of charge for target group.
Export Coaching (www.cbi.eu/ecp)
A successful player on the EU market in 3 phases:
- Acquisition and selection.
- Company development and preparation for the European market.
- Support in market-entry activities.
Training (www.cbi.eu/trainingexp)
Aimed at improving knowledge/skills on export marketing/management to the EU.
Various trainings on different subjects for exporters.
Aim of this Seminar:
- Understanding the EU market for tourism
- Specify the specific demands
- Does your offer meet the requirements?
- How to enter these EU markets?
Objectives: you will be able to
- structure the market, define trends and developments
- identify your client. Clients behaviour
- define your personal SWOT
- start your plan to enter these markets
How to achieve:
- syllabus
- 4 blocks each day: see schedule >> interactive participation!
- use of CBI databases; use of laptop
- optional Ind. Counselling day 3
Throughout the training access to the CBI databases will be needed, therefore:
Register on CBI home page: www.cbi.eu
Follow the process:
- Home Country
- Prefix, Family Name, Given Name
- Email address
- Mobile phone number
You will if successfully registered receive a SMS text message with a password.
Then login on the home page with:
Username – your email address
Password – code given by SMS