What does is your destination have to offer Europeans

An analysis of your destination with a tourism perspective
Destination Discovery:
- What is your destinations strengths?
- What are your destinations weaknesses?
- What opportunities can you see now and in the future?
- What threats do you think can effect the future?
SWOT ANALYSIS OF YOUR TOURISM DESTINATION
Positive – It’s Strengths
- Environment – Scenery / Culture
- Weather
- Activities
- Known attributes
- All year potential
- Accessibility and available hospitality
- Political
- Economic
Negative – It’s weaknesses
- Transportation
- Funds for development
- Information channels / awareness
- Accessibility
- Marketing of destination
- Political
- Economic
Opportunities to Develop
- Niche markets – adventure, sport
- Eco tourism / responsible tourism
- New developments
- Greater world awareness
Threats to your Destinations Development
- Other destinations
- Political
- Economic – domestic and global
- Environmental
Understand Your Destination
Understand and acknowledge what your destination has.
Look around for trends that can be used in your destination.
Build on the positives and reduce the negatives!