Corporate strategy

Company Discovery
What is your companies strengths?
What are your companies weaknesses?
What opportunities can you see now and in the future?
What threats do you think can effect the future?
SWOT ANALYSIS OF YOUR COMPANY
Positive – It’s Strengths
- Knowledge of the tourism marketplace
- Experience
- Financial status
- Personnel
- Track Record
Negative – It’s weaknesses
- Experience
- Funds for development
- Staff levels
- Usable assets
- Marketing knowledge
Opportunities to Develop
- Niche markets – adventure, sport (specialise)
- Eco tourism / responsible tourism
- New developments - collaboration
- Greater world awareness
- Direct Sale and / or Tour Operator
Threats to your Destinations Development
- Other companies
- Lack of experience
- Economic – domestic and global
- External affairs - airlines, politics
Understand Your Company
Understand and acknowledge what your company has now and where it needs to be.
Look for suitable business models that can be used in your company.
Build on the positives and reduce the negatives!
Points To Think About !!
When looking at any business plan:
Marketing – Direct or Tour Operator
Resources needed – people / money
Training needed
ROI – over what period
What markets / what products
Short / middle / long term plans
Your Big Advantage
Take advantage of the ECP Tourism Program:
Get trained in business
Get introduced to Europe
Take part in CBI organised events
Take the initiative!!!!