Hard Rock Café hits Vietnam

Vietnam’s first Hard Rock Café will open in downtown Ho Chi Minh City next month, according to a recent press release.
The café at Kumho Asiana Plaza, 39 Le Duan Boulevard in District 1, will be run by Viet Thai International, well known in Vietnam as the owner of Highlands Coffee. Viet Thai plans to open a total of four Hard Rock Cafés in Vietnam.
Hard Rock Cafés traditionally offer standard American café fare, like burgers and fries, alongside a soundtrack of all hard-rock tunes. The cafés also host live concerts and sell collectibles and music-related merchandise that adorn the walls.
The first Hard Rock Café was founded by Americans Isaac Tigrett and Peter Morton in 1971 in London. Currently, the 127 Hard Rock cafés, some 12 hotels and casinos operate in more than 52 nations and territories worldwide.