Biggest MICE tourist group to visit Vietnam

      1,800 senior officials from Thailand’s Amway Company, on March 3rd, visited Vietnam on a MICE (Meetings, Incentives, Conferences and Exhibitions) tour to Hanoi and Halong.
Organized by the Saigon tourist Company, the tourists will travel in 14 groups to explore the two cities, visiting famous natural, cultural and historical sites. The tourists will also be treated to traditional Vietnamese food and be entertained with the traditional games of Vietnam.
Vietnam has become a more attractive MICE (Meetings, Incentives, Conferences and Exhibitions) tourism destination in Southeast Asia over the past few years. In the past MICE tours mainly attracted European tourists in the past, but recently they have begun to receive more people from nearby countries.
MICE tours bring in more profit to Vietnam and other ASEAN countries, approximately six times more than ordinary tours.