Vietnam’s tourism to be advertised in Southeast Asia

The Vietnam National Administration of Tourism (VNAT) and over 20 leading tourism firms will organize three programs to market Vietnamese tourism in Thailand, Singapore and Malaysia from February 28 to March 6.
The programs will take place in Bangkok (Thailand), Singapore and Kuala Lumpur (Malaysia) on March 1, 3 and 5 to introduce Vietnam’s tourist sites, tourism products and great events in 2010.
These are part of a program named “Developing ASEAN tourism – ten nations – ten destinations” to connect cultural and spiritual values and improve mutual understanding among ASEAN countries.
Duong Mai Lan from Vietravel, the co-organiser of these programs, said that through these events, VNAT would focus on introducing world natural and cultural heritages, craft villages or tourism with traditional arts and cuisines of Vietnam in Southeast Asia.
These programs will attract over 100 companies, airlines, government agencies, and the media in each host country.
Last year Vietnam welcome 3.8 million foreign visitors. In the first month of 2010, over 400,000 foreign tourists visited the country, up by 20 percent year on year.
This year Vietnam aims to attract 4.2 million foreign tourists. The Southeast Asia, especially Thailand, Singapore and Malaysia, are defined as potential markets this year.