German tour operators explore MICE

Tour operator Asian Trails Co will organise tours for more than 300 MICE (meetings, incentives, conventions and exhibitions) organisers from Germany who want to look over Vietnamese destinations. The group, which will be here on September 4-10, will visit Ha Noi, Ha Long Bay, Hoi An, and HCM City.
Bui Viet Thuy Tien, managing director of Asian Trails, said Germany and Belgium are the company’s biggest customers for MICE tourism to Viet Nam.