Saigontourist arranges MICE tour for 1,500 guests

Saigontourist Travel Service Company will on Thursday start the MICE (meetings, incentives, conventions, exhibitions) trip in the coastal city of Nha Trang for the first batch of a big group of 1,500 staff of Prudential Vietnam, the tour operator said.
Doan Thi Thanh Tra, marketing manager of Saigontourist, said that during three days, the first group of 500 guests would join team-building activities, sight seeing tours, and social activities among others.
She said along with the big group from Prudential Vietnam, Saigontourist was also arranging MICE tours for 20 other groups of 8,000 local travelers this month. The number of such guests is increasing more this month because as season for local MICE guests is coming.
According to Tra, the demand for MICE tours from local guests has been increasing strongly in recent years.
The company has served 40,000 local and international MICE travelers in the January-August period, up 20% year-on-year. The segment of local MICE guests posted stronger growth at 32.2%, she said, adding locals prefer destinations like Phan Thiet, Nha Trang, Danang, and Hoi An.