
Home > Vietnam > Hanoi Travel News > Ha Noi invests in developing trade villages |
Ha Noi invests in developing trade villages
Ha Noi will focus on training management skills
and professionalism, constructing infrastructure, improving the environment and
co-ordinating with tourism agencies to preserve and develop trade villages, Dao
Thu Vinh, Deputy Director of the Department of Industry and Trade, said.
"Besides renovating temples, pagodas and amusement parks, trade villages will
develop traditional products which have great cultural and economic value," said
Vinh.
Villagers will be taught about business management, marketing and product
packaging to improve sales.
According to the Ha Noi Department of Labour, Invalids and Social Affairs, it is
providing vocational training for 5,000 labourers in rural areas and trade
villages.
Developing trade villages in groups will also be a focus, Vinh said. Hoai Duc,
the processing agricultural group, proves the model is a success. Tapioca
processing enterprises throughout Duong Lieu, Cat Que and Minh Khai communes
bring an annual production value of VND211.5 billion (US$10.8 million) and
provide jobs for 15,650 labourers.
Statistics show that each labourer makes an average of VND13.5 million ($692)
per year, improving living conditions in rural areas. The proportion of poor
households in trade villages stands at only 3.7 per cent, much lower than the
national average of 10.4 per cent.
Deputy Minister of Agriculture and Rural Development Ho Xuan Hung recognised the
great contribution of trade villages in the economic and social development of
the city. On average, the villages attract more than 600,000 labourers, making
VND7,650 billion ($392 million) per year. The money accounts for 26 per cent of
the city’s non-state industrial production and 8.4 per cent of industrial
production.
Trade villages have a 15 per cent annual development rate, 5 per cent higher
than in 2000, and contribute VND19.5 billion ($1 billion) to national export
turnover each year, said Hung.
There are 1,350 trade villages within the city and out of the 224 traditional
villages, 54 are more than 100 years old.
But a study by Ha Noi University of Culture shows that few trade villagers are
considered appealing to visitors and that, in fact, numbers have even started to
decline.
The study found that some, including Chuong My village (rattan and bamboo), Quat
Dong (embroidery), and Ha Thai (lacquerwork) are rarely visited by tourists
despite being promoted for several years.
Artisan Nguyen Huu Chinh from Van Phuc silk village in Ha Dong town said that
villagers did not have essential knowledge about marketing, welcoming visitors
or how to produce low-price products to meet their demands.
Falling numbers
The study found that tourism agencies had difficulty in introducing trade
village tours to tourists.
Luong Xuan Hong, manager of A Chau Tourism Agency on Ma May Street, said that
about 35 per cent of its customers once booked tours to Ha Noi trade villages,
but the number had fallen in the past two years.
"Around Ha Noi, tourists want to see the Old Quarter or places of natural
beauty, such as the Huong pagoda," he said. "They consider that the trade
villages are not attractive enough."
"There’s no need to go to villages because we can buy those products anywhere,
in the Old Quarter, for example," said Adrian Brookes, an English tourist. "We
have little time to spend and visits to trade village are time-consuming and
offer few services."
The Ha Noi Department of Tourism analysis shows that the more creative the
villagers, the more attractive they are to visitors.
Van Phuc creates made-to-measure clothing. The village delights tourists with
high-quality dresses and hand-made clothing.
The renowned Bat Trang pottery village uses buffalo carriages to take visitors
around the kilns, showrooms and local temples and pagodas. They even encourage
tourists to make their own pottery - and paint it.
"Visitors are happy taking home products they make with their own hands," said
one villager.
Bat Trang welcomes hundreds of visitors during the tourist season.
Vinh is adamant that, properly managed, the potential of traditional trade
villages is enormous.
"If we could organise tours professionally, Ha Noi would not only receive
economic and cultural profits, but also help keep alive its 1,000-year-old
heritage," she said.
Source: VietNamNet/Viet Nam News |
High Quality Tour Service:











Roy, Spain


Fransesca, Netherlands
A member of Vietnam Travel Promotion Group (VTP Group)
Address: Room 509, 15T2 Building, 18 Tam Trinh Str., Hai Ba Trung District, Hanoi, Vietnam (See map)
Tel: +84.24.62768866 / mail[at]tuanlinhtravel.com
Visited: 1967
