Tourism TV Channel comes to viewers

Ministry of Culture, Sports and Tourism (MoCST) and Vietnam Television (VTV) on October 9 held a ceremony to inaugurate Tourism TV Channel.
The ceremony saw the participation of Deputy Minister of MoCST Ho Anh Tuan, Deputy General Director of VTV Nguyen Thanh Luong, General Director of Vietnam National Administration of Tourism (VNAT) Nguyen Van Tuan, Chairman of Vietnam Tourism Association Nguyen Phu Duc, Former Deputy General Director of VNAT Pham Tu, and representatives of Central Propaganda Commission, MoCST’s bodies, travel companies and press agencies.
Addressing the ceremony, Deputy Minister Ho Anh Tuan affirmed the close relationship between tourism and the media, particularly television. Application of digital technology offers viewers convenient access to tourist destinations and products, which makes them potential clients of tourism industry.
The channel is developed aiming at popularizing Vietnam tourism; promoting the country as a safe, friendly and attractive destination; providing viewers with official information of tourism industry; introducing tourist products of Vietnam.
The birth of tourism TV channel would not only have the meaning of a breakthrough for the industry but also be a media vehicle to introduce Vietnamese people, culture and landscape to domestic and international audience.
VNAT’s General Director Nguyen Van Tuan was proud that the channel is the first official tourism one of Vietnam and the time of inauguration coincides with the sacred Grand Anniversary of Thang Long – Hanoi.
At 10:00, MoCST’s Deputy Minister Ho Anh Tuan and VTV’s Deputy General Director Nguyen Thanh Luong together pressed the button to officially inaugurate the Tourism TV Channel broadcast on VTV’s Cable TV (VCTV).