Looking for New Tourism Slogan

It was the first time the Vietnam National Administration of Tourism had to organize two press conferences to speak about the contest within less then two months to choose a new logo/slogan for Vietnamese tourism for 2011-2015. This shows that the government has paid special attention to creating a new logo/slogan for the tourism sector.
Mr Nguyen Manh Cuong, the deputy director of the Vietnam National Administration of Tourism cum the director of the contest organization board, said: "The contest was launched late this August (after the first press conference). However, we have so far found no good quality logo/slogan. Thus, the second press conference was to further make public the contest to seek better logos and slogans."
In 2000-2005, the logo for the Vietnamese tourism was the image of a Vietnamese girl in an "Ao Dai" traditional dress and a conical hat with the slogan "Welcome to Vietnam". In 2005-2010, the slogan has changed to "Vietnam - The Hidden Charm". The two slogans have been used widely in Vietnam tourism advertising programs. The slogans have gained achievements and made a deep impression on international tourists. They have contributed to showing Vietnam with beautiful landscapes, rich cultures and friendly people to international tourists. The slogan "Vietnam - The Hidden Charm" will come to an end in late 2010. Therefore, the tourism sector is seeking a new logo/slogan which reflects the new trend of development in Vietnam in 2011-2015.
The tourism sector has set a target for the contest to create a new logo/slogan. The new logo/slogan must match the goals under the Vietnam Tourism Development Strategy for 2011-2015 and reflect Vietnam's tourism strength through beautiful beaches, rich cultures and interesting eco-tourism to attract international tourists. According to the tourism development direction until 2030, tourism will be a key economic sector that will draw foreign currency to Vietnam and contribute to restructuring the economy and creating many jobs. The tourism sector will try to grow10-15 percent annually in 2011-2020. In order to fulfill these targets, the tourism sector will step up establishing and developing a brand name for the Vietnamese tourism and developing large tourism promotion programs.
The logo/slogan design contest for the Vietnamese tourism for 2011-2015, which has been organized by the Vietnam National Administration of Tourism, is to choose a new logo/slogan that show national tourism development strategies, the country's beauty and strength to attract international tourists. Therefore, the organizing board hopes to choose a wonderful logo/slogan, which will be used for a long time. The winner from the contest will receive VND50 million. In addition, the organizing board will awards other prizes. Contestants are requested to send their products to the Vietnam National Administration of Tourism, 80 Quan Su Street, Hanoi. Candidates can be domestic and international companies, organizations and individuals, which are involved in branding, logo/slogan design, marketing and tourism consultancy. It is expected that the contest results will be announced at the end of this coming December./.