Measures to attract more MICE tourists

The Vietnam Administration of Tourism has held a program to survey and improve the quality of MICE (Meeting-Incentive-Conference-Event) tours in Danang City, Quang Nam Province and Ho Chi Minh City.
According to international travel agencies, MICE has brought about a profit of 6 times bigger than a normal tourism sample. Vietnam is considered a great potential of MICE tourism compared to other ASEAN countries.
* According to the Vietnam Administration of Tourism, Vietnam will take part in the 30th ASEAN Tourism Forum from January 15th to 21st, 2011 in Phnom Penh.
With the theme “ASEAN – A world of wonders and diversity”, the ATF 2011 will be an important tourism event to improve tourism cooperation between ASEAN countries.