Vietnam promotes tourism in Malaysia

The Vietnam National Administration of Tourism (VNAT) and the Vietnamese Embassy in Malaysia held a gala night on December 20 to promote Vietnam’s tourism in Kuala Lumpur.
This is part of the national programme to promote tourism activities for 2011, focusing on Malaysia and Singapore in the Southeast Asia region.
The programme aims to thank Malaysia’s tourism sector as well as its tourists for their active support Vietnam in recent time. The gala night also offered an opportunity for Malaysians to find out more about Vietnamese people, culture and potential as well as privileges offered to tourists.
At the opening ceremony, Le Thi Hoang Cuc, Minister Counselor of the Vietnamese embassy in Malaysia emphasized that the embassy has always supported tourism promotion programmes to reveal Vietnam’s hidden charms and helped strengthen mutual understanding of cultures, histories and traditional customs.
Pham Quang Hung, Head of the International Cooperation Department under the VNAT said that Malaysia is now the leading tourism market in the ASEAN. Next year, Vietnam will focus on tapping on Malaysian and Singaporean markets which shares many cultural and geographical similarities with Vietnam.
This year, Vietnam has welcomed around 5 million international visitors and aims to attract visitors in 2011. However, Mr Hung said that in order to do that the country’s tourism services and staff qualifications should be further improved.
During the event, representatives from Vietnam’s tourism companies have an opportunity to meet with Malaysian companies to learn more about their development policies and products.