Accor partners with Savico for Mercure hotel in Danang

Global hotel management group Accor on Wednesday announced its partnership with the local trade and real estate services firm Savico to manage and develop Mercure Son Tra Resort in the central coastal city of Danang.
Scheduled to be up and running in 2013, the 120-room hotel is expected to help attract more guests to Danang and its Son Tra Peninsula, a national park full of greenery and preservation of wild life and natural beauties.
Patrick Basset, Accor vice president of operations for Vietnam, the Philippines, Japan and South Korea, pinned high hopes for the success of the hotel on Son Tra Peninsula 12 kilometers from the heart of Danang City and a 20-minute drive from Danang International Airport.
“Central Vietnam is full of potential and still in demand for an international quality accommodation with personality and style to accommodate both domestic and international travelers,” Basset said in a statement obtained by the Daily.
Nguyen Vinh Tho, chairman and chief executive officer of Savico, said in the statement that the company had invested in Danang as it saw this city as a destination of many natural attractions and significant tourism potentials.
“This city is home to many famous attractions such as Ba Na Hills, Ngu Hanh Son Mountain, Hai Van Pass, and especially, Son Tra Peninsula,” Tho said, adding that Accor and Savico have agreed in developing Mercure Son Tra Resort in anticipating the peninsula as an upcoming tourist destination.
Basset said the Mercure brand translated well in Vietnam as it was a non-standardized brand designed to provide international-designed contemporary rooms of comfort and relaxation within local environment and surroundings.
Accor has its Mercure brand present in more than 50 markets. The group now operates 11 hotels throughout Vietnam under the Sofitel, MGallery, Novotel, and Mercure hotel brands. These properties have more than 2,000 rooms.
Accor is consolidating its position as the largest international operator of hotels in Vietnam with additional hotels committed to development, including three Pullman, one MGallery, three Novotel, three Mercure and two ibis hotels. It is planning to open Hotel de l’Opera Hanoi later this year as the first MGallery-brand property in the capital city and the second of its kind in Vietnam after La Veranda Resort on Phu Quoc Island off mainland Kien Giang Province.